The meaning of AVENUE is required to encourage growth, it provides nourishment and often after rain comes sun. AVENUE is the personification of a celebrity in the making, not just because he provides the thirsty hip-hop fan with something to satiate their thirst, but because he displays true understanding of two key elements a person needs to possess to get a head start in the game; focus and drive. Coming out of South Jersey he emanates a knowledge so rare for someone so young in years. Avenue has stories to tell and having been exposed to icons such as Kool G Rap and legends like Rakim Nas, Avenue took his views and ideas to paper at the age of thirteen. Determined to be a significant person for the youth of the present and the struggles and obstacles they face. Avenue wants to be recognized for going against the grain as opposed to jumping on the same bus as the rest in their fight to secure a mainstream existence, Whatever is going on in the industry, I am going to do the opposite. He thrives on creativity; he flourishes on originality but his mind is focused on making songs and hits as opposed to being considered nothing more than a walking notebook. being on the streets may not have been the best move for him but it did encourage him to take a trip north to the Hip-hop Mecca, New York City. Where he connect with REAL TALK TV (DVD)where he met Mook Diamonds in Long Island (Roosevelt exit 21 NYC is often the destination of choice. Leaving NJ and his family behind him however wasnt necessarily a hard act, as Avenue, main aspiration after securing status for himself is to remove his family from the hood. So to enable this progression he had to take leave. While pursuing his goalsAvenue began creating a name for himself through numerous mixtape appearances, dvds, Avenue plans on aiming his experiences at the younger generation. He wants to send messages in his lyrics, but as he quickly states, I am not starting a revolution, but I am going to try and clear things up. Just like his name, he goes over the umbrella as opposed to being under it and labeled to just one type of rap. With this perception and maturity, Avenue plans on bringing a new lease of life to a somewhat regurgitated mainstream, through thought provoking relatable lyrics backed up by beats from some of the games up and coming producers, such as Karden,Bity Bity,Ron Browz,Dj Ophax, etc. He is a prime example of an emcee taking control of a track as opposed to the track taking control of the emcee; a common happening in todays music. So both figuratively and literally there really is no escaping Avenue, we can just keep our eyes open and ears to the ground because when it Rains it will pour and there will be a new growth, a very unique one which people will have no other option than to take note of Avenue Debut Album (SOUL OF A HUSTLER) is set to drop this summer on Jersey Boy Records and distributing by Select-O-Hits which is one of the largest independent record distributors in the country, providing services for over 300 independent vendors to all key US music traditional brick and mortar retailers and digital media sites. Select-O-Hits is an Independent Distributor of music and video product. We are a wholesaler to the record retail industry. We also sell to various non-traditional retailers across the country. Jersey Boy Records which is owned by Avenue is a indepentent label founded in 2005 for more info email JERSEYBOYRECORDS@YAHOO.COM